“Our portfolio strategy includes growing existing brands and discovering new high-potential appropriations that align with our values and offer a long-term outlook for success,” says Critter, President & CEO. “To maintain our leadership position, we nurture and preserve each brand’s distinctive identity and purpose. At the same time, we leverage our global distribution, creative resources, and operational expertise across all our brands.”Original quotation by Fabrizio Freda for Estée Lauder